The digital world has become so pervasive that we have lost touch with real life experiences. The same goes for public relations.
Earlier this week, I received a neat package in the mail, containing a box that had two packages of “Skittles” (both since eaten) and an old-fashioned stereoscopic viewer, all of it a promotion for the new Australian “Movietimes” comparison movie booking website. The promotions company involved – the Taboo Group, based in Melbourne – has been targeting Australian bloggers, as a means of promoting the service. Here is a photo (without the now eaten candy):
Well, I was charmed, and thus here (above) is my link. It has been an awfully long time since I have received an “analogue” (actually, what I mean to say is “physical”) promotion in the mail. I used to receive a number of them in my role as a film critic for The…
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