The Case for Analogue Public Relations

Don Perlgut's Blog

The digital world has become so pervasive that we have lost touch with real life experiences.  The same goes for public relations.

Earlier this week, I received a neat package in the mail, containing a box that had two packages of “Skittles” (both since eaten) and an old-fashioned stereoscopic viewer, all of it a promotion for the new Australian “Movietimes” comparison movie booking website.  The promotions company involved – the Taboo Group, based in Melbourne – has been targeting Australian bloggers, as a means of promoting the service.  Here is a photo (without the now eaten candy):

Movietimes photo

Well, I was charmed, and thus here (above) is my link.  It has been an awfully long time since I have received an “analogue” (actually, what I mean to say is “physical”) promotion in the mail.  I used to receive a number of them in my role as a film critic for The…

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